Football for the Goals - Concacaf on the Initiative | SDGs

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Published Feb 17, 2025

In this episode of the Football for the Goals Q&A video series, we sit down with Jason Roberts, former professional footballer and Chief Development Officer of Concacaf (Confederation of North, Central America, and Caribbean Association Football), to explore the organization's commitment to the Football for the Goals initiative.

Concacaf is the governing body for football in its region, overseeing international and club competitions such as the Concacaf Gold Cup and the Concacaf Champions Cup. It works to develop and promote the sport across its member nations while ensuring fair play, inclusivity, and growth at all levels.

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Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.

This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs, to players’ associations, organized fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.

Members may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.