Football for the Goals - Norwegian Football Federation on the Initiative | SDGs

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Published Feb 17, 2025

In this episode of the Football for the Goals Q&A video series, we sit down with President of the Norwegian Football Federation Lise Klaverness. We discuss why her organisation joined the Football for the Goals Initiative, how sustainability is integrated in the Norwegian football ecosystem, and her ambition for further growth of the Federation’s projects.

The Norwegian Football Federation joined FFTG in July 2022, and is responsible for organizing national teams, leagues, and football-related activities in the country, working to develop and promote the sport at all levels. The NFF also oversees the administration and regulations of football in Norway, as well as fostering youth development and grassroots initiatives.

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Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.

This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs, to players’ associations, organized fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.

Members may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.