Football for the Goals - Seattle Reign FC on the Initiative | SDGs

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Published Feb 17, 2025

In this episode of the Football for the Goals Q&A video series, we sit down with Community Engagement and Social Impact Manager of Seattle Reign FC, Steph Hirsch. We discuss why their organization joined the Football for the Goals Initiative, how Seattle Reign FC has made a positive impact in the local community, and upcoming for continued success off the field.

Seattle Reign FC is a professional women’s soccer team based in Seattle, competing in the National Women's Soccer League (NWSL) in the United States of America. Known for its strong legacy and commitment to excellence, the club has been a key force in advancing women’s soccer in the country.

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Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.

This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs, to players’ associations, organized fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.

Members may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.