Football for the Goals - Street Child United on the Initiative | SDGs

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Published Feb 17, 2025

In this episode of the Football for the Goals Q&A video series, we sit down with Founder and Chief Executive of Street Child United, John Roe. We discuss why his organisation joined the Football for the Goals Initiative, the positive changes Street Child United brings to young people who are unhoused, and upcoming plans using football to help kids facing harsh living conditions around the world.

Street Child United is a UK-based NGO that uses the power of sport, particularly international sporting events, to advocate for the rights and protection of street-connected children worldwide. Through initiatives like the Street Child World Cup, the organization provides a global platform for marginalized youth to challenge negative perceptions, access education, and influence policy changes that improve their lives.

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Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.

This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs, to players’ associations, organized fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.

Members may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.