Football for the Goals - UEFA on the Initiative | SDGs | United Nations

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In this episode of the Football for the Goals Q&A video series, we sit down with Director of Sustainability for UEFA (Union of European Football Associations) Michele Uva. We discuss why his organization joined the Football for the Goals Initiative, UEFA’s sustainability strategy and the growing number of initiatives around its tournaments.

UEFA is the governing body for football in Europe, overseeing national teams and club competitions such as the UEFA Champions League and the European Championship. It works to develop and regulate the sport across its member associations while promoting football’s growth, integrity, and accessibility.

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Football for the Goals is a United Nations initiative that provides a platform for the global football community to engage with and advocate for the Sustainable Development Goals (SDGs). It is an opportunity to build on football’s powerful and influential reach and to work together to become agents of change by aligning messaging, strategies and operations with the aspirations of the SDGs.

This initiative will inspire and guide the world of football – from confederations, national associations, leagues and clubs, to players’ associations, organized fan groups, as well as media and commercial partners – to build on existing sustainability approaches and to implement SDG strategies that lead to behavioural change.

Members may not only aspire to develop sustainable practices, but may also act as champions of the SDGs during the Decade of Action (2020-2030). Members will use their visibility and outreach power via tournaments, players, corporate brand exposure, media and fan communities to raise the profile of the SDGs through amplification and advocacy. They will inspire action by demonstrating how these sustainable practices can be mainstreamed through any business model, including sport.
Category
United Nations
Tags
UN, United Nations, UNGA
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